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Wiley Executive Summary of "The Power of Positive Profit"
So, you did what the business professors and gurus recommended-slashed prices and implemented a major volume sales initiative to increase buyer value and gain market share. And it worked, except for a few not-so-small problems: Your margins have evaporated, your bottom line wouldn't buy dinner for one at a greasy spoon, and your stockholders are out pricing tar and feathers. Where did you go wrong? In The Power of Positive Profit, business veteran Graham Foster attacks the issue of false business success promoted through volume selling, cost cutting, or both, and offers powerful business lessons and breakthroughs for making an appropriate profit while maintaining or even sharpening your competitive edge. Proclaiming that managers must never forget that the primary goal of any business is to increase the wealth of its owners, Foster examines the elements of finance, marketing, production, and support functions and presents a balanced profit-based model for the successful enterprise. A clear understanding of the relationship between sales price, margin, and profit is central to the success of any company or individual. Using his disarmingly simple MoneyMath© diagrams and charts, Foster leads you step by step through the mathematics of strategic decision making, exposes the fallacies of the myopic obsession with market share, and reveals the power of profit to promote genuine competitiveness while increasing shareholder wealth steadily over a long period of time. As Foster lifts you from a sales-only orientation up to the next level on the path to continued profitability, you'll learn straightforward, commonsense methods for: Filled with entertaining and enlightening stories about the failures of competitive and market-share strategies and remarkable turnarounds achieved by companies that have implemented positive profit programs, The Power of Positive Profit is required reading for anyone who wants to stop being part of the problem and become part of the solution. GRAHAM FOSTER is an internationally acclaimed bottom line expert, corporate strategist, and professional speaker. Using his experience as a CEO for three major corporations, Graham has helped business executives achieve bottom-line success through his live seminar appearances and workshops that have been refined in over 3,550 presentations around the globe. It's all in the math! Anyone who remembers General Motors' record sales in the summer of 2005 might be forgiven for wondering how a company can move billions of dollars in product and still lose money. The answer is simple: arithmetic. Slashing prices reduces profits, and discounting too much will produce losses, no matter how many cars you sell. In The Power of Positive Profit, a legendary corporate strategist and bottom line expert reveals how many companies have gotten into serious trouble by trying to gain market share through price and cost cutting. Using his straightforward and easy-to-follow MoneyMath© profit charts, Foster demonstrates why companies need to focus on margin when pricing their products or services. Then, he offers proven advice on balancing your selling and management efforts, bullet-proofing your bottom line, enabling sales reps to sell higher, and surviving and recovering from price wars. By any measure, profit is a more important number than market share. Whether you are in a small to medium company or a large multinational- Read The Power of Positive Profit and find out how to put raising your bottom line on the top of your to-do list. John Wiley & Sons, New Jersey, USA | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||